Taking Off

South Florida’s 2C Media, already the king of TV promos, reaches higher with a reality show about Miami International Airport.

By Glenn Garvin

Chris Sloan knew, right from the beginning, that he was not destined for fame and glory. Other little kids who dream of growing up to be in television might cup their hands into pretend microphones and stand in front of a mirror, delivering their imaginary speeches for the Emmys they just won for acting or directing. Not Chris.

“I built TV stations out of Lego blocks and made my own imaginary programming lineups,” he recalls. “I was always into the wonkish side of the business.”

Chris was already a promo veteran. He had worked in a much-awarded unit at NBC that pioneered the creation of highly produced promotional spots rather than simply an announcer shouting “Tonight on Cheers!” over a quick, noisy clip from a show.

“We called them ‘promo-tainment,’ ” he says. “We did one for [the sitcom] Mad About You that was a parody of I Dream Of Jeannie. We did one for Seinfeld that was just a montage of spectacular embraces of other people by the Kramer character. We did another one for the annual Christmas Eve showing of It’s A

Subscribe To My Newsletter

BE NOTIFIED ABOUT MY ACTIVITIES, FOUNDATION AND RELEASES.

By subscribing to our mailing list, you agree to receive periodic emails from us and understand that your email address will not be shared and that you may unsubscribe at any time.